Integration Campaign
Oh My Guffs!

Artist: Adzeem, Ahmed Eidan Abdulla, Amanda Yau, Andrew Lee, Kin Bing, Yun Wen, Cheng Xiu, Yi Xuan, Li Xuan, Hong Yao, Yu Qi, Kim Sheng, Li Ming, Lim Lin, Ze Yan, Myrza Nurlina, Nicole Ho, Nuruddin, Shi Jin, Zhao Cuen, Yi Ning, Boon Chun

Description: Due to the COVID-19 outbreak, all physical exhibition has to be cancelled. Thus, a virtual gradshow is created to showcase the final year projects of these 22 graduates from TOA Digital Media Design Diploma programme.

An integrated online campaign is created featuring 22 unique characters, each represent one student in the batch. The virtual gradshow is designed to be a party, celebrating the creative projects outcome from each individual. A series of social media activities to promote the virtual gradshow includes promotional announcement post design, customized Instagram filter, fundraising, count down post design and eventually the virtual gradshow URL announcement.

The virtual gradshow is a online VR experience, allowing user to browse through a variety of works ranging from motion graphics, film, augmented reality, UI/UX to virtual reality.

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