Intergrated Communication

Artist: Cheng Yu Keong, Stella Liyanto, Lam Hein Young

Title : Slurpee 7 Seconds Challenge

Rationale : Kuala Lumpur. A booming city, inhabited mainly by the middle and upper class. But there is dark side to the city where thousands of homeless people stay and sleep in the street. Sickness, aged and abandonment caused loss of jobs and homes. The challenge is, 7-eleven could n’t do it alone finan cially, we need the public help to spread awareness and action. The idea is.. A drinking challenge to finish a slurpee which in 7 seconds and you will get it for free. Therefore, if you fail, you will need to pay according to the slurpee left as we will measure it after the challengers drink the slurpee. So....THE LESS YOU DRINK, THE MORE YOU NEED TO PAY.