Intergrated Communication

Artist: Wong Oon Teng, Loo Lynn Shia, Samantha Yap Jeen Sum

Background : Tell public to help the homeless together with 7-Eleven. Homeless people wear torn and dirty clothes throughout their lives. This makes them more prone to catching a cold and not to mention diseases and infections. Due to hygienic reasons, a lot of people are highly likely to avoid them.

Idea : The public can trade their unwanted clothes to get a treat from 7-Eleven. Selected items will be exchanged for selected clothes. To get a hot beverage, donate a sweater. What about for ice cream? Donate a scarf as it keeps you warm.

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