Corporate Identity & Brand Communication

Artist: Goh Sze Mean

Project Title :Violence Free Movement

Campaign : Celebrating the yearly movement of anniversary by creating 33 interesting campaign of violence free movement. The objective of 33 campaigns are action to stop violence and how to end violence.

Rationale : WE are to create an identity for the 33rd anniversary of Woman Aid Organization (WAO). To commemorate its achievement in upholding woman rights to the public. My SMP is Violence Free Movement, the campaign idea is creating 33 campaigns to stop violence and to end violence.Every campaign will run in different way and date in the whole year of 2015. Due to the year long campaign, we are targeting few categories of them, victims, abuser, adults, youth.It’s all about 33 acts to stop violence. I create a series of poster, leaflet, digital idea and ambient to fulfill the yearly campaign.