Corporate Identity & Brand Communication

Artist: Siau Shi Jun

Project : Rationale

Discription : The cultural differences between the East and West has made Malaysians to be more adventurous with our taste buds when compared to classical music or fine art, this is especially evident from the recent uprising in our F&B market. Gastronome Symphony is a concept restaurant that blends classical music and local cuisine into a unifying cultural experience. These combinations are presented in the form of photographic imagery with the aim to bring the musical pieces to life in a visual way; and the audience to be reminded of it again the next time when theyíre having the same food. The brand’s logo was created by combining a musical quarter rest and fermata that resulted in a form that resembles the silver service dome and tray. The intent was to create a bespoke logo that communicates both music and food, with music as its emphasis, and evoking a sense of contemporary modesty at the same time.